We help forward thinking organizations capture key pursuits through an integrated, collaborative approach that blends management, data and narratives development, approach development, messaging and

Meet Our Key Team Members

  • RoAnn Thorne RoAnn Thorne

    RoAnn Thorne

    Managing Partner

    RoAnn is an Owner and Managing Partner with Mission Critical. Her career spans work in both Civil Engineering and Construction firms and she uses this skill set to lead analysis of plans and documentation for over $1B in Proposal Management projects yearly. She actively manages the team's 3D modeling and visualization efforts and collaborates with client and design team members to develop, vet and narrate innovative technical approaches for P3, CMAR, CMGC and DB project efforts. RoAnn is one of 227 Greenroads Sustainable Transportation Professionals worldwide, and is a committee member for the Association for the Improvement of American Infrastructure (AIAI), a leading P3 advocacy organization.
  • Matthew Costabile Matthew Costabile

    Matthew Costabile

    Managing Partner

    Matthew is the founder and Managing Partner of Mission Critical. Bringing over 25 years of business development and construction market expertise, Matthew oversees the Proposal Management efforts of the Mission Critical Team. He drives successful project outcomes through a detailed focus on content development, a relentless passion to out-think the competition and willingness to challenge the ordinary. He is rarely seen without coffee.
  • Sara Gaetze Sara Gaetze

    Sara Gaetze

    Sara brings over a decade of administrative, design, and communications experience to her role as Project Coordinator. As part of the in-house team, she skillfully coordinates the efforts, resources, and expertise of internal and external staff, specialty subconsultants, and knowledge experts. She schedules the full project cycle, assists in design, data organization, and compliance. Her role helps to streamline our unique system and ensures that each proposal is crafted in quality and delivered on time.
  • Ivica Bozhinovski Ivica Bozhinovski

    Ivica Bozhinovski

    Graphic Designer

    Ivica assists Mission Critical's graphic design, infographic and content layout efforts. His ability to balance creative, eye-catching design with a solid approach and communication strategy makes him a unique resource for our Proposal Management efforts. With extensive experience in civil and vertical design content development, Ivica can quickly move client concepts and revisions from "sketch" to "finished deliverables" while effectively managing the dynamic and changing environment of the Proposal Management process.
  • Sadia Abedin Sadia Abedin

    Sadia Abedin

    3D Civil and Vertical Modeler

    As Mission Critcal's 3D Civil and Vertical Modeler, Sadia works with RoAnn and the project team to translate ideas and approaches into engaging, interactive, and technically correct visual presentations. She brings the ability to quickly and cost-effectivly model alternatives, approaches and technical graphics in support of Mission Critical's Proposal Management efforts and is uniquely skilled in delivering both civil and vertical building projects.
  • Rachel Robinson Rachel Robinson

    Rachel Robinson

    Proofing and Content Specialist

    While a comma can make a difference (e.g. "Let’s eat, Grandma" vs "Let’s eat Grandma"), the proofing role is more than punctuation. Readability, parity and voice make the difference in delivering a strong message. In leading Mission Critical's proofing efforts, Rachel brings an engineering background with a keen eye for detail. She delves through the content to ensure that the information is not only clear and precise, but that it is also in compliance with the requested material and provides all of the expected responses.
  • Jenn Tan Jenn Tan

    Jenn Tan

    Web Coordinator

    As we focus on winning projects with our clients, Jenn manages the tools and strategies needed for Mission Critical to communicate effectively through web, marketing and social media. Jenn also leads time-critical web integrations in support of our project teams.
  • Marin Bramblett Marin Bramblett

    Marin Bramblett

    Technical Writer

    Marin is responsible for originating new and/or editing existing proposal content in support of project efforts. She leads award, web, and social media content creation, and works with clients directly to source and develop material in support of proposal development.
  • Jamie Hribal Jamie Hribal

    Jamie Hribal

    Technical Writer

    Jamie is responsible for developing technically sound, engaging proposal narratives and content in support of project efforts. She manages narrative development, messaging and approach storyboarding, and content outlining. She works with client teams to translate complex multi-layered approaches and concepts into clear and conscise narrative that scores well with selection panels.
  • Dawn Ferguson Dawn Ferguson

    Dawn Ferguson

    Administrative Specialist

    In her role as Administrative Specialist, Dawn provides day-to-day operational support RoAnn Thorne, CFO in managing resources needed to maintain our in-house and remote company culture. Dawn also supports our project teams on the details, tasks and responsibilities that make each project a successful effort.